A heart-warming new brand anthem, from the parents’ point of view.

We produced this hero brand video to support the rebranding of this line of musical toys. First Act is a trusted resource for musical instruments for children, from pre-school to pre-professionals.

Instead of appealing to children, we worked with Movers & Shakers to create a campaign that would emotionally engage parents, and help drive awareness and consideration for retail sales.

Emerging from their brand repositioning work, First Act wanted a fun and engaging brand anthem video and campaign to drive retail sales. We filmed this “home video style” … highlighting that seeing your children learn music is memories in the making.

Stay at home orders couldn’t stop us from creating this video series for First Act. We produced content for use across digital platforms including social media, influencer campaigns, website and online retail, shooting everything through Zoom!